The Keydge of Reason

This summer/autumn – to celebrate the Euros being hosted by France – I will mostly be wearing J Keydge. Then again last summer/autumn and spring (and winter for that matter) I was mostly wearing J Keydge.
Not just any J Keydge but the Ivy Slack jackets that they do. They are just bang-on for me. Natural shoulders, no darts, short but not skinny it just does it for me. You can throw it on the settee, clod in the back seat of the car and it just bounces back.
Cord for comfort and warmth, linen and cotton for when the sun rises and seersucker for those, ‘Look at that fucking Dandy over there’ moments. Proper Pimms and picnics vibe that seersucker jacket.

The simple pleasures in life; J Keydge – Made in France – Europe 2016

Put the Keydge in the lock and open the door:


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